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Photoblog | Keeping it Fresh for fall with Joe
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$\"_mg_5773\"$ With a new 14 500 square-foot stand alone store now open in Montreal, Joe Fresh Style has left the grocery cart. Sure, you can still get your fave basics at Loblaws and Maxi, but the 514 area code now joins Forrest Hill and Queens Quay, Ontario in having bragging rights to a Joe Fresh flagship. The mega store officially opened its doors Saturday in the old Jean-Talon Station, and to celebrate Joe’s new digs, the man behind the ultimate cheap and chic Canadian basics, Joe Mimran, held a late-night shopfest laste Wednesday. Stars, fashion bloggers and stylists alike ditched the cabs for free underground parking beneath the Park Avenue Loblaws, and stuffed their oversized Pradas and Chanels with awesome 9$ cottons, adorable kids’ clothes, and gorgeous yet ridiculously affordable leather jackets and boots. Shopper’s delight! Check out the photo gallery of the event below and browse some key pieces from Joe’s new Fall Collection here.

Photo credit: Jimmy Hamelin

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Joe Mimran arriving at the new store

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Even in maxi dresses, it’s never too early to think about winter coat options!

Even in maxi dresses, it’s never too early to think about winter coat options!

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At 49$, this motorcycle jacket is fall's ultimate stylish steal

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The real heroes of the event: the changing room staff! Joe-aholics kept these guys and gals busy all night! Love the plaid purple boyfriend shirts.

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I was beyond excited to finally meet Joe Mimran. Yup...I even wore a Joe shirt over my Mavi Jeans!
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